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Our brands/

Creating passionate designs since 1998/

Our Heritage

We are a creative company with a desire to perfect our every step. Our brands are driven by a vision to make great designs accessible to all. Sourcing the best fabric and innovating it to suit the upcoming demands of the consumers, we believe in being India’s most fashion and innovation forward brand.

The best cut

What sets us apart/

We constantly transform our way of doing business in today’s dynamic market by observing, exploring, and forecasting innovative styles by leveraging the latest technology.

Our clothes are designed to last and we constantly work on improving them by passionately focusing on the threads, the trims, the washes, and the fabrics.

We have India’s largest apparel distribution network covering all Indian states and present in over 5000 retailers across the country. We are always invested in empowering our network with innovative products.

Every design we make begins with a carefully crafted story about how we select our threads, fabrics, and stitches; how we empower our factories, and how we help add value to the lives of our people and the environment.

In this everchanging fashion industry, we understand our responsibility and the opportunity to take fashion further, for good."

Our vision is to make great fashion accessible to everyone, and we realize that dream by providing maximum value to our customers through our products. We believe that it is our responsibility to mark a fair price for our products.


Here's what they say/

The world of stories/




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